Channel Marketing Manager
Core
Drive regional channel growth, partner enablement, and go-to-market execution for Renesas semiconductor solutions in Australia & New Zealand, focusing on industrial, infrastructure, energy, and embedded applications.
Role type
Senior IC Channel Marketing Manager
Builds
Partner-led campaigns, solution positioning, and market development programs for Power, Analog, and mixed-signal portfolios.
Domain
Semiconductor industry (Power, Analog, Mixed-signal) in Industrial, Infrastructure, Energy, and Building Automation.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Channel marketing strategy, TAM/SAM/SOM analysis, partner enablement, GTM execution, competitive intelligence, funnel management, ROI tracking, technical solution positioning, cross-functional collaboration
Preferred skills
ANZ semiconductor distributor experience, industrial automation/building automation/IoT applications, co-marketing program management
Technologies
CRM, reporting tools, partner portals, technical webinars
Responsibilities
Own regional channel marketing strategy aligned with global priorities; Develop channel-specific growth programs for distributors and partners; Build and execute partner enablement programs including training and sales playbooks; Collaborate with product groups to define application-focused messaging and reference solutions; Lead regional GTM execution for channel-led growth programs; Analyze distributor performance and competitive activity to identify growth opportunities; Track campaign performance and revenue contribution to optimize channel ROI
Seniority
Senior, hands-on IC
