Integrated Marketing & Communication Lead, CIB Investment Banking
Core
Develop and implement Integrated Marketing & Communication plans for the CIB Investment Banking Business Unit to acquire and retain clients and enhance commercial value.
Role type
Senior Integrated Marketing & Communication Lead (Investment Banking)
Builds
Marketing campaigns, client value propositions, and brand activations for the CIB BU
Domain
Financial Services / Investment Banking
Deliverable
product features
Required skills
Integrated marketing strategy, campaign planning & execution, media management, event & sponsorship management, data-driven performance measurement, agency & partner management, budget allocation, omnichannel coordination, financial services market knowledge
Preferred skills
B2B/B2C marketing experience, multi-product/multi-client context management, stakeholder management, creative content development, earned media & PR
Technologies
Digital media platforms, advertising tools, analytics platforms, CRM systems
Responsibilities
Develop IMC plans for specific BU/country/sector segments; Drive marketing excellence and innovation; Manage marketing projects from conception to completion; Utilize data and metrics to inform campaigns and measure performance; Coordinate media mix and creative asset management
Seniority
Senior, hands-on IC