Associate Director, Product Marketing - Multi Asset
Core
Lead product marketing initiatives and content creation for S&P Dow Jones Indices' multi-asset offerings to drive awareness, adoption, and engagement in the insurance, bank, and asset management landscape.
Role type
Associate Director, Product Marketing
Builds
Product narratives, content strategies, go-to-market plans, and educational materials for multi-asset index solutions.
Domain
Financial Services / Multi-Asset Investment Strategies
Deliverable
product features
Required skills
Product marketing strategy, content marketing, go-to-market planning, market research, competitive analysis, account-based marketing, KPI definition
Preferred skills
Multi-asset investment expertise, product launch experience, digital marketing channels, cross-functional collaboration
Technologies
None stated
Responsibilities
Design and implement comprehensive content marketing strategies; Develop product positioning and messaging for multi-asset solutions; Lead go-to-market strategies for new product launches; Conduct market research and competitive analysis; Engage with key partners and clients via account-based marketing; Establish KPIs and report on marketing initiative success
Seniority
Senior, hands-on IC
