Head of Institutional Segment Marketing, Principal
Core
Define and lead the institutional segment marketing strategy, operating model, and execution framework for an asset manager serving pensions, endowments, foundations, insurers, and sovereign wealth funds.
Role type
Principal, strategy-level institutional marketing executive
Builds
Institutional marketing function, integrated client engagement strategies, and market visibility programs
Domain
Asset Management / Institutional Investor Marketing
Deliverable
product features
Required skills
Institutional marketing strategy, building and scaling marketing functions, segmentation and targeting, stakeholder influence, fundraising alignment, cross-functional leadership
Preferred skills
Experience in alternative investments, thought leadership development, data analytics
Technologies
Salesforce, HubSpot, Tableau, Microsoft Office Suite
Responsibilities
Define long-term vision and strategy for institutional marketing; Build and scale the marketing function's operating model; Develop audience insights and client-centric strategies; Partner with sales to identify growth opportunities; Lead integrated marketing plans across thought leadership, events, and campaigns
Seniority
Principal, strategy & mentorship
