Brand Marketing Manager
Core
Lead consumer research, brand management, and creative advertising to grow brand awareness and user base for Red Bull in New Zealand.
Role type
Senior Brand Marketing Manager
Builds
Country-specific paid advertising plans, 360° marketing campaigns, and consumer activation programs
Domain
FMCG / Energy Drink / Lifestyle Brand
Deliverable
product features
Required skills
Consumer research, brand management, paid media planning, agency management, product portfolio management, student marketing, team leadership, project management
Preferred skills
FMCG or lifestyle brand experience, experience managing people and agencies
Technologies
None stated
Responsibilities
Lead consumer research and monitor brand perception; Develop ATL advertising assets and execute paid advertising plans; Manage agency relationships and budget; Lead local product portfolio management and 360° marketing campaigns; Oversee Sampling & University Marketing Program; Lead and coach two direct reports
Seniority
Senior, hands-on IC with team leadership