Field Marketing Manager
Core
Driving brand awareness, trial, and conversion for Celsius or Alani Nu energy drinks through local experiences, events, and retail partnerships.
Role type
Field Marketing Manager (Regional)
Builds
Local sponsorships, consumer activations, and retail visibility programs for CPG energy brands.
Domain
Consumer Packaged Goods (CPG), Energy Drinks, Beverage Industry
Deliverable
product features
Required skills
Grassroots and brand marketing, team leadership, event marketing, project management, community engagement, budget management, cross-functional collaboration
Preferred skills
CPG/food/beverage industry experience, familiarity with regional events and cultural moments
Technologies
None stated
Responsibilities
Implement 360° marketing campaigns aligned with national goals, build partnerships with local influencers and media, develop and manage local sponsorships, lead consumer activations and events, recruit and lead Brand Ambassadors, collaborate with sales teams for in-store visibility, manage regional budgets and reporting, oversee operational logistics including inventory and vehicle use
Seniority
Mid-Senior, hands-on IC with people management