VML & Ogilvy | Integration Lead (Open X), Japan
Core
Lead integrated marketing campaigns for Coca-Cola across TVC, events, digital, social, and shopper touchpoints by coordinating internal specialist teams and external partners.
Role type
Senior client service integration lead
Builds
End-to-end integrated marketing campaigns for global brands
Domain
Advertising & Marketing
Deliverable
product features
Required skills
Integrated marketing campaign planning, stakeholder management, creative brief development, consumer journey mapping, team leadership, strategic proposal presentation
Preferred skills
Team management, AI/process adoption, business-level English
Technologies
AI tools, new marketing processes
Responsibilities
Drive brand and communication strategy creation, co-create creative briefs, define consumer journey and channel roles, build trusted client relationships, manage external media partners, lead and motivate team members, pursue new business opportunities
Seniority
Senior, hands-on IC with team management
