(Senior) Category Manager E-Commerce (m/w/d)
Core
Drive commercial development of a B2B online shop and manage performance across the digital customer journey to increase leads, conversion, and revenue.
Role type
Senior Category Manager E-Commerce (B2B)
Builds
B2B online shop, digital customer journey, sales campaigns, landing pages
Domain
B2B E-Commerce, Digital Sales
Deliverable
product features
Required skills
B2B sales strategy, digital customer journey optimization, cross-functional team coordination, data-driven decision making, market and competitor analysis, campaign management, forecasting
Preferred skills
Salesforce, Anaplan
Technologies
Salesforce, Anaplan
Responsibilities
Coordinate stakeholders across traffic/SEO, email marketing, lead management, tech, and sales; derive targeted measures from market and customer analyses; optimize digital customer journey for conversion; prepare and present commercial performance reports to management.
Seniority
Senior, hands-on IC