Ecommerce Marketing Specialist - Mexico
Core
Operationalizing the Digital Sales Playbook to improve digital buying journeys, product page flow, and conversion performance for priority software products.
Role type
Ecommerce Marketing Specialist (Growth/Digital Sales)
Builds
Digital sales playbooks, optimized product pages, trial-to-purchase paths, and self-serve revenue opportunities for CAD/3D modeling software.
Domain
Industrial software (CAD, 3D modeling, simulation) / Ecommerce / Digital Sales
Deliverable
product features | dashboards & analysis
Required skills
Ecommerce strategy, digital funnel optimization, GTM execution, product page merchandising, data analytics, cross-functional partnership, governance standards, test-and-learn methodologies
Preferred skills
Bachelor's degree in marketing, data analytics, technology, business, or CX
Technologies
Digital Sales Playbook, webpage templates, product guidelines, funnel analytics tools
Responsibilities
Translate GTM priorities into ecommerce execution across software product pages and offers; Drive adoption of approved webpage templates and product page guidelines; Support and optimize digital listings for software products; Partner with Product Marketing, Digital Experience, and Data & Analytics teams; Track funnel performance and identify drop-offs; Establish governance standards for ecommerce execution; Document repeatable standards and playbooks.
Seniority
Mid-to-Senior level (7+ years experience)