Marketing Analytics Manager (6-month fixed-term contract)
Core
Designing and optimizing marketing reporting dashboards, creating performance reports, and conducting analysis to drive evidence-based marketing decisions.
Role type
Marketing Analytics Manager
Builds
Marketing performance dashboards, strategic reports, and actionable insights for budget and strategy planning
Domain
Publishing / Academic & Professional Content
Deliverable
dashboards & analysis
Required skills
Advanced Excel, SQL, Power BI, Google Analytics, A/B testing, Statistical modelling, Data manipulation, Data visualization
Preferred skills
Alteryx, Python, R, BigQuery, Marketing Cloud, Sprinklr, Contentsquare, Google Tag Manager
Responsibilities
Design and optimize marketing reporting dashboards; Create regular reports and presentations on marketing performance; Support A/B testing initiatives; Conduct campaign tracking, benchmarking, and customer segmentation analysis; Source and integrate data for accurate reporting; Develop in-house training for campaign analysis
Seniority
Manager, hands-on IC