Owned Media Lead
Core
Plan and optimize CRM communication across email, push, SMS, and WhatsApp using customer data to enable personalized journeys and support commercial goals.
Role type
Owned Media Lead (Marketing)
Builds
Personalized customer journeys and campaign communications across CRM channels
Domain
Retail / E-commerce
Deliverable
product features
Required skills
CRM management, marketing automation platform proficiency, customer data segmentation, campaign performance tracking, SEO actions, event planning
Preferred skills
Experience in retail or e-commerce media planning
Responsibilities
Plan and optimize communication across CRM channels (Email, Push, SMS, WhatsApp), leverage Marketing Automation Platform for automated customer journeys, oversee global and local email/push activities, use customer data for personalized content, support SEO actions, coordinate with Paid Media Leads for omni-channel consistency, plan local events and partnerships for membership programs
Seniority
Mid-level, hands-on IC