Regional Sales Manager
Core
Executes distribution, pricing, promotion, and merchandising strategies for Red Bull across assigned regional chains and banners to drive volume and market share.
Role type
Senior regional sales manager (CPG/FMCG)
Builds
Regional sales volume, market share, and distributor partnerships for Red Bull
Domain
Consumer Packaged Goods (CPG) / Fast-Moving Consumer Goods (FMCG) / Beverage
Deliverable
product features
Required skills
Key account management, distribution strategy execution, pricing program implementation, promotional planning, point-of-sale (POS) merchandising, business analysis, ROI evaluation, stakeholder relationship building, negotiation, data-driven decision making, Microsoft Excel, Microsoft PowerPoint
Preferred skills
Experience in grocery or convenience channels, Direct Store Delivery (DSD) operations, energy category insights
Technologies
Microsoft Excel, Microsoft PowerPoint
Responsibilities
Execute distribution for priority packages ensuring alignment with channel strategy and Red Bull standards; customize sales pitches and promotions to address specific customer needs; manage travel and expense budgets; conduct quarterly business reviews with internal and external stakeholders; analyze sales data and promotional effectiveness to define priorities; build and maintain strong relationships with regional chain decision-makers and distributor partners.
Seniority
Senior, hands-on IC