Manager, Lifecycle Marketing
Core
Execute lifecycle marketing campaigns and journeys to drive customer engagement and retention.
Role type
Manager, Lifecycle Marketing
Builds
Customer engagement journeys and retention programs
Domain
B2B SaaS / Marketing Automation
Deliverable
product features
Required skills
lifecycle marketing, marketing automation, email marketing, A/B testing, performance analysis, project management
Preferred skills
cross-functional collaboration, stakeholder communication
Technologies
marketing automation platforms, analytics tools
Responsibilities
Own execution and performance of lifecycle marketing programs; build and maintain customer journeys; execute real-time segmentation and targeted messaging; monitor campaign metrics and recommend optimizations; coordinate with Creative, Content, and Brand teams; support data and analytics team with audience definition; execute A/B tests and document learnings; collaborate with Product and Customer Success teams on retention opportunities.
Seniority
Manager, hands-on IC