Senior Manager, Lifecycle Marketing
Core
Execute lifecycle marketing programs and manage a team of specialists to drive customer journeys, campaigns, and engagement initiatives.
Role type
Senior Manager, Lifecycle Marketing
Builds
Customer journeys, engagement campaigns, and in-product adoption programs
Domain
B2B SaaS / Lifecycle Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Team management, marketing automation, CDP tools, analytics dashboards, customer journey mapping, behavioral triggers, project management, A/B testing, stakeholder collaboration
Preferred skills
Customer psychology, behavioral analytics, in-product engagement design
Responsibilities
Manage and coach a team of lifecycle marketing professionals; execute onboarding, engagement, and churn prevention programs; build adaptive customer journeys; partner with data teams on segmentation and metrics; coordinate with creative and content teams; monitor campaign performance and optimize; lead A/B testing; collaborate with Product and Customer Success on retention strategies.
Seniority
Senior, hands-on IC with people management