Sr Coordinator CRM
Core
Build and execute customer relationship management (CRM) campaigns and tactics primarily through email, supporting Mattel's direct-to-consumer growth agenda.
Role type
Senior CRM Coordinator (hands-on IC)
Builds
Email campaigns, flows, and multi-channel CRM tactics (SMS, web push)
Domain
Direct-to-consumer retail / Ecommerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Project management, Klaviyo proficiency, QA testing, data analysis, campaign execution, audience strategy implementation
Preferred skills
Experience in DTC retail, multi-brand environment, SMS/web push channel management
Technologies
Klaviyo
Responsibilities
Manage campaigns from handoff through development, QA, and execution; Build campaigns and flows in Klaviyo; Conduct QA testing on copy, creative, and links; Identify and coordinate testing opportunities; Deliver high-quality, on-time campaigns; Act as a spokesperson for CRM best practices
Seniority
Senior, hands-on IC