Associate Manager, Brand Strategy & Activation - Hot Wheels
Core
Define long-term brand equity and positioning for the Hot Wheels licensing business while driving day-to-day brand activations and launches.
Role type
Associate Manager, Brand Strategy & Activation
Builds
Brand strategy roadmaps, integrated marketing campaigns, and franchise activations for Hot Wheels.
Domain
Toys & Entertainment / Brand Marketing
Deliverable
product features
Required skills
Brand strategy, franchise management, content marketing, consumer insights, marketing mix management, project management, financial acumen (P&L), cross-functional leadership, storytelling
Preferred skills
MBA, experience managing multi-category portfolios, agency management
Technologies
PowerPoint, Outlook, Word, Excel
Responsibilities
Partner with Toy and Franchise Marketing to ensure brand consistency; develop content with Mattel Studios; plan brand moments and integrated marketing plans; manage day-to-day creative production and agency scope; track campaign performance and franchise health.
Seniority
Mid-level Manager, hands-on IC