Senior Director, Franchise Expansion Marketing, Minecraft

## About the role Define & Lead Minecraft's Franchise Expansion Marketing Strategy Own the marketing vision and multi-year strategy for Minecraft's Entertainment, Consumer Products, Promotions, Partnerships, and Experiences portfolio. Set portfolio priorities, investment frameworks, and success metrics that drive audience growth, fandom, and commercial impact. Align marketing investments and plans with long-term franchise growth objectives. Build a Connected Franchise Growth Engine Develop integrated marketing strategies that connect entertainment, consumer products, retail, promotions, partnerships, and experiences into a unified franchise ecosystem. Establish scalable frameworks that maximize the impact of franchise investments across the portfolio. Ensure brand consistency, creative excellence, and effective marketing execution across the global partner ecosystem. Serve as the primary marketing partner to Franchise Development and collaborate closely with Product Marketing, Licensing, Business Strategy, Creative, and regional teams. Influence stakeholders across the organization to drive alignment, execution excellence, and measurable business outcomes. Leverage audience insights, market intelligence, and performance data to inform strategy and optimize investments. Build & Scale the Franchise Marketing Organization Establish scalable operating models, planning processes, governance frameworks, and organizational capabilities. ## Requirements - 10+ years experience leading agency or corporate brand management/design/marketing OR equivalent experience. - 15+ years of experience in brand marketing, franchise marketing, entertainment marketing, consumer products marketing, partnership marketing, or related disciplines. - 8+ years of people management experience leading managers and building leadership capability across global organizations. - Experience developing and executing long-range marketing and brand strategies that drive measurable business growth and customer engagement. - Experience leading large, cross-functional initiatives and influencing senior stakeholders across complex, matrixed organizations. - Experience building, leading, and developing high-performing teams, including 6+ years of people management experience with direct reports. - Demonstrated ability to translate business objectives, customer insights, and market trends into actionable marketing strategies and business outcomes. - Communication, executive presence, and stakeholder management skills with a track record of driving alignment and influencing decisions at leadership levels. - Experience leading marketing strategy for entertainment franchises spanning gaming, film, television, consumer products, experiences, retail, and promotional partnerships. - Experience working with licensing, consumer products, retail, and promotional partner ecosystems. - Track record building and scaling global franchise marketing organizations. - Experience launching and marketing entertainment content, major brand partnerships, licensed products, or franchise expansion initiatives. - Understanding of fandom-driven brands, audience growth models, and franchise ecosystem marketing. - Experience in gaming, entertainment, media, lifestyle, consumer products, or adjacent franchise-based businesses. ## Nice to have - Experience in gaming, entertainment, media, lifestyle, consumer products, or adjacent franchise-based businesses.