Senior Director, Franchise Expansion Marketing, Minecraft
Core
Define and lead the multi-year marketing strategy for Minecraft's Entertainment, Consumer Products, Promotions, Partnerships, and Experiences portfolio to drive audience growth, fandom, and commercial impact.
Role type
Senior Director, Franchise Expansion Marketing
Builds
A unified franchise ecosystem connecting entertainment, consumer products, retail, promotions, partnerships, and experiences.
Domain
Gaming, Entertainment, Consumer Products, Franchise Marketing
Required skills
Multi-year franchise marketing strategy, portfolio prioritization, investment framework design, global partner ecosystem management, cross-functional stakeholder influence, organizational scaling, leadership development, market intelligence analysis, business growth translation, executive presence
Preferred skills
Experience with licensing and retail partner ecosystems, fandom-driven brand marketing, audience growth modeling, gaming/entertainment industry background
Technologies
N/A
Responsibilities
Set portfolio priorities and success metrics for franchise growth; build integrated marketing strategies across the franchise ecosystem; establish scalable operating models and governance frameworks; lead large cross-functional initiatives; develop high-performing global teams; translate business objectives into actionable marketing strategies.
Seniority
Senior Director, executive leadership