Head of Lifecycle
Core
Own lifecycle strategy to drive customer engagement, conversion, and revenue through data-driven orchestration of leads and personalization.
Role type
Senior leadership lifecycle marketing head (MarTech)
Builds
Customer journeys, lead routing logic, segmentation strategies, and lifecycle reporting dashboards
Domain
Fintech / Mortgage / Property technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, CRM and MarTech ecosystem management, lead prioritization and routing, segmentation and targeting, data analytics and wrangling, cross-functional stakeholder influence, team leadership
Preferred skills
CDP and customer data management, product analytics (Amplitude), Revenue Operations, lead scoring design, mortgage/fintech domain experience
Technologies
Salesforce Marketing Cloud, Braze, Adobe Campaign, Marketo, Amplitude
Responsibilities
Shape lifecycle strategy using customer signals and performance insights; orchestrate lead prioritization and routing to Sales; build and evolve personalization strategies; own lifecycle reporting and analytics; monitor pipelines and resolve bottlenecks; lead and develop a team of Journey Managers and specialists; influence cross-functional teams to align priorities
Seniority
Senior, hands-on IC with leadership responsibilities