Technical Director, MarTech
Core
Leading a team to implement, optimize, and govern Manulife's marketing technology ecosystem, customer data capabilities, and digital analytics infrastructure for a corporate segment.
Role type
Senior IC Technical Director (MarTech)
Builds
Connected customer experiences powered by audience intelligence, personalization, and automated engagement across digital channels.
Domain
Financial Services / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
MarTech strategy, customer data platform (CDP) implementation, audience activation, Adobe Experience Platform, Adobe Real-Time CDP, Adobe Analytics, CRM integration, marketing automation, data governance, team leadership, stakeholder management
Preferred skills
AI-driven marketing initiatives, next-best-action, predictive segmentation, customer journey orchestration, identity resolution, profile management, vendor management, financial services industry experience
Technologies
Adobe Experience Platform, Adobe Real-Time CDP, Adobe Analytics, CRM platforms, marketing automation solutions, Adobe Journey Optimizer, Adobe Target, Adobe Experience Manager
Responsibilities
Lead development of personalization and customer data activation capabilities; define and implement scalable personalization frameworks; own the strategic roadmap for MarTech enablement and data orchestration; partner with technical teams to design and implement integrations between MarTech platforms; lead and mentor a diverse team of MarTech specialists; map end-to-end customer journeys and enable cross-channel journey orchestration; define measurement frameworks and KPIs for personalization and engagement initiatives.
Seniority
Senior, hands-on IC with team leadership