Assistant Manager, Paid Media - Thailand
Core
Lead paid media strategy and operations for Grab's Mobility, Mart, and OneGrab businesses in Thailand, driving user acquisition, GMV, and cross-product adoption through integrated online and offline campaigns.
Role type
Assistant Manager, Paid Media
Builds
Integrated digital, OOH, TV, and radio campaigns for Grab's superapp ecosystem
Domain
Ride-hailing, food delivery, and fintech in Southeast Asia
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, Google Ads, Meta Ads Manager, TikTok Ads, OOH media integration, budget management, test-and-learn design, agency governance, data analysis, project management
Preferred skills
Experience with AppsFlyers, Google Analytics, creator-led content, social-first formats, DOOH integrations
Technologies
Google Ads, Meta Ads Manager, TikTok Ads, AppsFlyer, Google Analytics
Responsibilities
Translate business briefs into media plans across online and offline channels; monitor campaign performance and optimize budgets, bids, and audiences; govern daily campaign execution with agencies; manage budget forecasting and spend tracking; produce regular performance reports and insights.
Seniority
Mid-level manager, hands-on execution