Senior Manager, Digital Acquisition & Paid Media Strategy
Core
Lead Intuitive's activation engine to drive full-funnel demand across paid media, partnerships, and high-intent ecosystems.
Role type
Senior Manager, Digital Acquisition & Paid Media Strategy
Builds
Integrated paid media campaigns, partnerships, and demand activation systems
Domain
Healthcare / Life Sciences / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Full-funnel demand generation, paid media strategy, team leadership (managers & specialists), regulated industry experience, global platform fluency, data analytics, automation implementation, cross-functional stakeholder management
Preferred skills
Experience with non-US social platforms, technical data warehouse integration
Technologies
LinkedIn, Meta, TikTok, X, Google Ads, Google Analytics 4, Excel, Python, R, Sprinklr
Responsibilities
Lead and develop paid media strategists and stakeholders; Drive end-to-end digital campaign strategy across Paid Social, Search, Display, and Programmatic; Own paid media budget adherence and performance forecasting; Identify and scale high-impact external ecosystems; Drive continuous optimization of creative, targeting, and bidding strategies; Shape enterprise-wide paid media strategy and investment decisions
Seniority
Senior Manager, hands-on leadership