Performance Marketing Specialist – CRM
Core
Drive user retention and acquisition through data-driven CRM campaigns using email, push, SMS, and in-app messages, optimizing voucher incentives to maximize ROI.
Role type
Performance Marketing Specialist (CRM)
Builds
Retention and activation campaigns for 2.5M+ active users across multiple digital channels
Domain
Food delivery / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Campaign strategy and execution, Budget allocation and optimization, A/B testing, Segmentation, KPI definition and reporting, Advanced Excel modeling
Preferred skills
CRM tools (Braze, Hubspot), SQL, Javascript, HTML/CSS, Liquid syntax
Technologies
Braze, Hubspot, Excel, SQL, Javascript, HTML, CSS, Liquid
Responsibilities
Own the full campaign cycle (strategy, execution, reporting, evaluation, retest), Decide channel mix and budget split per user segment, Test voucher necessity to drive incrementality, Manage voucher-led incentives sizing and targeting, Plan and execute A/B tests, Collaborate with BI on segmentation logic, Present business impact results
Seniority
Mid-level, hands-on IC
