Senior Lifecycle Marketing Manager (Remote)
Core
Lead lifecycle marketing strategy and execution across a network of veterinary hospitals to strengthen client relationships and drive visitation frequency using data-driven communications.
Role type
Senior Lifecycle Marketing Manager (Strategic & Hands-on IC)
Builds
Scalable lifecycle programs, automated journeys, and personalized communication campaigns for veterinary clients.
Domain
Veterinary Services / Healthcare Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, segmentation, automation, personalization, A/B testing, HTML development, marketing technology ownership, data analytics partnership, project management
Preferred skills
Multi-location environment experience, customer data platforms, predictive segmentation, program scaling
Technologies
Klaviyo, Braze, Adobe, HTML, Email platforms, SMS platforms
Responsibilities
Own lifecycle strategy across client journey stages (onboarding, retention, reactivation), build trigger-based automated journeys, optimize campaign performance through testing, manage marketing technology platforms, partner with creative on email builds, analyze data to identify growth opportunities
Seniority
Senior, hands-on IC