Brand Marketing Specialist
Core
Supports the Brand Manager in executing Red Bull's brand and product strategy across all consumer touchpoints, driving awareness and trial through marketing initiatives, consumer research, and events.
Role type
Brand Marketing Specialist (FMCG)
Builds
National business plan initiatives, advertising campaigns, consumer research programs, and brand events
Domain
FMCG / Energy Drinks / Consumer Goods
Deliverable
product features
Required skills
Media planning, consumer insight analysis, budget tracking, cross-functional project coordination, competitor analysis, data-to-insight translation
Preferred skills
Knowledge of FMCG marketing, proficiency in Word/Excel/PowerPoint, ability to prioritize and deliver high-quality results
Technologies
Microsoft Office Suite (Word, Excel, PowerPoint)
Responsibilities
Coordinate with creative and media agencies for campaign output, oversee media planning for cost-effective advertising, design programs supporting marketing and commercial goals, monitor project timelines and budgets, translate consumer insights into actionable brand initiatives
Seniority
Mid-level, hands-on IC