Specialist CRM - instashop
Core
Design, build, and scale lifecycle marketing journeys to maximize user retention, reactivate lapsed customers, and build brand loyalty using Braze.
Role type
Specialist CRM (Individual Contributor)
Builds
Automated lifecycle marketing journeys (onboarding, activation, retention, win-back, loyalty) via push, in-app, email, and SMS.
Domain
E-commerce / Customer Retention
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle strategy design, Braze platform ownership, advanced customer segmentation, data hygiene management, A/B testing, cross-functional collaboration, reporting on retention metrics
Preferred skills
Experience with Salesforce/HubSpot/Marketo, budget management, GDPR/CCPA compliance knowledge
Technologies
Braze, Salesforce, HubSpot, Marketo
Responsibilities
Design end-to-end customer journey maps with automated triggers; Act as internal super-user for Braze; Analyze user behavior to build dynamic segments; Oversee database hygiene and regulatory compliance; Run continuous A/B tests on campaigns; Partner with Brand/Commercial teams; Deliver weekly/monthly retention reports
Seniority
Mid-level, hands-on IC