Analista de Growth Marketing (Paid Media)
Core
Lead execution, optimization, and analysis of paid media campaigns to support the Mtrix marketing strategy in Latin America.
Role type
Mid-level Growth Marketing Analyst (Paid Media)
Builds
Demand generation campaigns and data-driven marketing initiatives for Mtrix in Latin America
Domain
Consumer Intelligence / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media campaign management, Google Analytics, Google Tag Manager, digital measurement tools, performance marketing metrics, advanced Excel/Google Sheets, data storytelling, campaign testing and experimentation
Preferred skills
Marketing automation platforms, CRM systems, Spanish language
Technologies
LinkedIn Ads, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, RD Station, HubSpot, Salesforce, Microsoft Dynamics
Responsibilities
Plan, execute, and optimize paid media campaigns across LinkedIn, Google, and Meta; monitor campaign indicators to maximize reach and efficiency; configure tracking, UTMs, pixels, and conversion events; develop executive performance dashboards; analyze campaign results and market trends; conduct A/B tests on audiences, messages, and creatives; present data-driven insights to stakeholders; collaborate with Sales and Marketing teams.
Seniority
Mid-level, hands-on IC