Campaign Marketing Coordinator
Core
Execute and optimize inbound and outbound marketing campaigns for Industry Dive brands, managing email marketing, lead generation, and data analysis to achieve business goals.
Role type
Marketing Campaign Coordinator (IC)
Builds
Webcast, content syndication, and survey campaigns for B2B technology buyers
Domain
B2B Technology Marketing
Deliverable
product features
Required skills
Email marketing, copywriting, HTML design, data analysis, marketing automation, social media management, A/B testing concepts, MS Office proficiency
Preferred skills
Eloqua/CRM experience, B2B marketing environment understanding, social media platform familiarity
Responsibilities
Plan and execute marketing campaigns, manage outbound email campaigns (copy, design, deployment), track campaign performance, maintain reporting records, collaborate with sales and editorial teams
Seniority
Individual Contributor, entry to mid-level
