Sales Director - Senior Living
Core
Develop and execute marketing plans to meet sales budget and occupancy goals for senior living communities.
Role type
Senior Sales & Marketing Director
Builds
Marketing strategies, lead generation pipelines, and resident acquisition programs
Domain
Senior Living / Healthcare Services
Deliverable
product features
Required skills
Lead generation, move-in/out management, wait list maintenance, competitor analysis, regulatory compliance, internal referral program management, product information communication
Preferred skills
Experience with elderly population, Bachelor's degree, knowledge of assisted living regulations
Technologies
Microsoft Office (Windows, Outlook, Excel), lead tracking and marketing software
Responsibilities
Conduct phone and direct calls per marketing plan, manage move-ins/move-outs, maintain wait lists, generate leads, assist in marketing plan development, maintain knowledge of competitors, communicate product/pricing changes, attend resident functions, participate in training, ensure regulatory compliance
Seniority
Senior, hands-on IC
