Senior Associate Consumer Marketing Manager
Core
Develop and lead initiatives for personalization digital customer journeys and manage project execution for multi-channel, multi-step personalized campaigns to drive customer lifetime value and business growth.
Role type
Senior Associate Consumer Marketing Manager (Personalization & Digital Campaigns)
Builds
Personalized digital customer journeys, targeted acquisition campaigns, and eComm features/offers
Domain
Quick Service Restaurant (QSR) / Retail eCommerce / Digital Marketing
Required skills
CRM digital experience at scale, project management, cross-functional leadership, data insights translation, strategic roadmap development, machine-learning model application (LTV, Next Best Action), marketing automation tools
Preferred skills
Digital UX experience in QSR/retail eCommerce, familiarity with online marketing tools
Technologies
CRM systems, marketing automation tools, machine-learning models
Responsibilities
Collaborate with data sciences to apply ML models for optimizing digital customer journeys; develop strategic roadmaps for personalized eComm features and offers; manage cross-functional project plans and track milestones for multi-channel campaigns; create presentations for Marketing Leadership regarding program performance.
Seniority
Senior, hands-on IC with strategic oversight