Marketing Manager - FMCG Customer Strategy Section, FMCG Customer Strategy Department(Rakuten24)(C&M)
Core
Lead the transformation of the FMCG e-commerce market by developing data-driven marketing strategies to maximize sales, profits, and user growth for Rakuten24 services.
Role type
Senior Marketing Manager (Strategy & Organization)
Builds
Direct sales e-commerce services for daily necessities (Rakuten24, Rakuten24 Drinks, Rakuten24 Healthcare) on Rakuten Ichiba.
Domain
FMCG, E-commerce, Digital Marketing
Deliverable
production ML models
Required skills
Strategic planning, Data analysis (SQL), Team management, Stakeholder negotiation, Hypothesis testing, CRM strategy, Personalized advertising, AI/ML implementation, Risk management
Preferred skills
Large-scale e-commerce CRM, Marketing automation, SEO/SEM, New business development, Project management, Organization-wide data strategy
Technologies
SQL, AI, Machine Learning, Marketing Automation Tools
Responsibilities
Design and execute overall marketing strategies; Build and promote multifaceted analytical platforms; Manage and develop the marketing team; Lead cross-departmental collaboration; Monitor market trends and make rapid decisions.
