Marketing Manager - FMCG Customer Strategy Section, FMCG Customer Strategy Department(Rakuten24)(C&M)
Core
Lead data-driven and technology-driven marketing strategies to drive rapid business growth, maximize sales/profits, and increase service users in the FMCG daily necessities sector on Rakuten Ichiba.
Role type
Senior Marketing Manager (FMCG Customer Strategy)
Builds
Direct sales e-commerce services for daily necessities (Rakuten24, Rakuten24 Drinks, Rakuten24 Healthcare) on Rakuten Ichiba.
Domain
FMCG / E-commerce / Digital Marketing
Deliverable
product features
Required skills
Strategic planning and execution, Data aggregation and analysis (SQL), Team management and talent development, Cross-departmental collaboration, Risk management and rapid decision-making, Hypothesis testing and improvement cycles
Preferred skills
CRM strategy planning, Personalized advertising and marketing automation tools, SEO/SEM, Social media marketing, Content marketing, New business development, Project management, Organization-wide data strategies
Technologies
SQL, AI, Machine Learning
Responsibilities
Design overall marketing strategies and execution plans; Build and promote multifaceted analytical platforms integrating external data; Manage performance and career development of the marketing team; Strengthen collaboration with internal departments and build strategic alliances; Monitor market/competitive trends and make rapid strategic decisions.
Seniority
Senior, hands-on IC with management responsibilities