SEM Media Tagging Manager
Core
Subject matter expert for tracking, tagging, conversion measurement, and pixel governance across paid search campaigns.
Role type
Senior IC SEM Media Tagging Manager
Builds
Production measurement frameworks, conversion tags, and QA procedures for paid search campaigns
Domain
Digital advertising operations and marketing technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
SA360 Floodlight, Campaign Manager 360, Google Ads conversion tracking, Microsoft Advertising UET, enterprise tag management systems (Tealium, Ensighten, Adobe), conversion tracking, attribution, pixel implementation, QA, digital measurement frameworks, JavaScript-based tagging, cookies, URL parameters, event tracking, data layer implementations, Google Analytics, Adobe Analytics, consent and privacy management platforms
Preferred skills
Financial services industry experience, Google Marketing Platform certifications
Technologies
SA360, Campaign Manager 360, Google Ads, Microsoft Advertising, Tealium, Ensighten, Adobe, Google Analytics, Adobe Analytics
Responsibilities
Configure, implement, and maintain tracking across SA360, Campaign Manager 360, Google Ads, and Microsoft Advertising; Deploy and manage tags through enterprise tag management systems; Develop and enforce tagging standards, measurement frameworks, governance processes, implementation documentation, and QA procedures; Lead end-to-end QA, validation, and troubleshooting across websites, landing pages, and other digital properties; Investigate and resolve tagging, attribution, conversion, and reporting discrepancies; Maintain tracking inventories, implementation guides, playbooks, standard operating procedures, and QA documentation; Establish best practices for conversion tracking, attribution, audience creation, and campaign measurement; Ensure tracking implementations comply with applicable privacy, legal, risk, and marketing control requirements; Identify opportunities to automate measurement, QA, and operational workflows; Provide technical guidance for new technology implementations, website updates, measurement initiatives, and cross-functional projects
Seniority
Senior, hands-on IC
