Trade Marketing Specialist Sr
Core
Develop and implement Trade Marketing Communication strategy connecting Marketing and Sales with client, user, and market needs, focusing on sell-in, sell-out, distribution, and execution excellence.
Role type
Senior Trade Marketing Specialist
Builds
Regional and local campaigns, in-store communication, POP materials, merchandising, and on/offline activations
Domain
Consumer Goods / FMCG
Deliverable
product features
Required skills
Trade Marketing strategy, Point of Sale (PDV) execution, Promoter management, Event and activation planning, Merchandising and POP management, Sales tracking and KPI analysis, Stakeholder and vendor management, Commercial orientation
Preferred skills
Advanced English, Experience in mobility, industrial technology, consumer goods, or construction energy/technology sectors
Technologies
Microsoft Office
Responsibilities
Develop Trade Marketing plans by touch points with Business and Sales; Lead in-store execution including communication, POP, merchandising, and events; Implement and adapt regional/local campaigns; Ensure product launch excellence; Track sales, sell-out, and execution KPIs to drive action plans; Manage stakeholders, agencies, and C-Budget
Seniority
Senior, hands-on IC