Spécialiste CRM, fidélisation et automatisation marketing (temporaire – 10 mois)
Core
Develop and execute CRM strategies for acquisition, engagement, retention, and loyalty to optimize customer experience and business results.
Role type
CRM and Marketing Automation Specialist
Builds
Automated customer journeys, multi-channel communication campaigns, and CRM platform capabilities
Domain
Travel industry + CRM/Marketing Automation
Required skills
CRM strategy, multi-channel campaign management, customer segmentation, data analysis, CRM platform expertise, project implementation/migration
Preferred skills
AI tool proficiency, stakeholder collaboration
Technologies
Adobe Campaign, Braze, Salesforce Marketing Cloud, HubSpot, Batch, MS Office, Copilot
Responsibilities
Design and optimize automated customer journeys and multi-channel campaigns; Define customer segments and business rules for targeted communications; Analyze customer behavior and performance metrics to identify growth opportunities; Produce reports, dashboards, and recommendations to support decision-making; Contribute to CRM platform implementation, migration, and evolution projects; Collaborate with Marketing, E-commerce, BI, and IT teams
Seniority
Mid-level, hands-on IC