CRM Program Marketing Manager (Remote)
Core
Lead strategy and execution for email, push, and SMS communications to increase customer engagement in the home and mortgage space.
Role type
Senior CRM Program Marketing Manager
Builds
Lifecycle campaigns and personalized customer experiences for the Home vertical
Domain
Financial services (Home and Mortgage)
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Lifecycle marketing strategy, multi-channel campaign execution (email, push, SMS), performance measurement (open rates, CTR), audience segmentation, A/B testing, cross-functional collaboration, enterprise-scale program delivery
Preferred skills
Experience managing overlapping CRM initiatives, data-driven decision making
Technologies
Email marketing platforms, SMS/Push notification tools, Analytics platforms
Responsibilities
Lead lifecycle strategy and execution for email, push, and SMS campaigns; Launch new CRM campaigns and improve existing programs; Own campaign performance measurement; Partner with analytics teams to evaluate results and test hypotheses; Coordinate CRM plans with product launches and business initiatives; Use segmentation and testing to improve messaging
Seniority
Senior, hands-on IC