Analista de CRM Pleno
Core
Develop CRM communication strategies and automated customer journeys to drive acquisition, activation, and conversion for Serasa Crédito consumers.
Role type
Mid-level CRM Analyst (Marketing Automation)
Builds
Automated email, push, and SMS campaigns within Salesforce Marketing Cloud
Domain
Financial services / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Salesforce Marketing Cloud, Journey Builder, Data Extensions, SQL, Automation Studio, A/B testing, Funnel optimization
Preferred skills
CDP (Salesforce), Jira, Confluence
Technologies
Salesforce Marketing Cloud, Journey Builder, Data Extensions, Automation Studio, Jira, Confluence
Responsibilities
Plan and optimize acquisition and conversion campaigns; Build automated journeys based on consumer behavior and funnel stage; Create audience segments using SQL and Data Extensions; Operate CRM automations via Automation Studio; Execute A/B tests on messages, offers, and channels; Monitor campaign performance and identify optimization opportunities; Collaborate with Growth, Product, Analytics, and Marketing teams; Ensure CRM best practices regarding communication pressure and consumer experience.
Seniority
Mid-level, hands-on IC