Lifecycle Marketing Senior Manager - North America
Core
Own and elevate the Americas customer lifecycle strategy, bridging high-level CRM strategy with tactical execution to drive activation, cross-sell, and retention.
Role type
Senior Lifecycle Marketing Manager (Americas)
Builds
Sophisticated, automated customer journeys for North American and Latin American markets
Domain
Fintech / Cross-border payments
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, CRM strategy execution, cohort analysis, A/B testing, data-driven decision making, stakeholder management, technical fluency with CRM tools, campaign localization
Preferred skills
SQL proficiency, experience in high-growth product-led Fintech or SaaS, experience with multi-region/multi-language campaigns
Technologies
Braze, SQL, HTML, Liquid
Responsibilities
Define end-to-end lifecycle strategy for North American customers, build automated journeys to improve conversion and reduce churn, partner with Product, Product Marketing, and Analytics teams, mentor team members to foster experimentation and autonomy, use data to prove value and drive commercial impact
Seniority
Senior, hands-on IC with leadership responsibilities