Regional Sales Manager
Core
Leads the development, execution, and growth of Red Bull's business strategy across assigned Buying Group partnerships, focusing on distribution, pricing, promotion, and merchandising execution.
Role type
Senior Regional Sales Manager (Buying Groups)
Builds
Red Bull distribution, shelf presence, and promotional programs for Buying Group members and convenience customers.
Domain
CPG / FMCG / Beverage (Energy Drinks)
Deliverable
product features
Required skills
Sales and Key Account management, Channel strategy, Data analysis, Negotiation, Program governance, Financial management
Preferred skills
Beverage industry experience, Multi-channel chain experience, DSD operation experience
Technologies
Microsoft Excel, PowerPoint
Responsibilities
Build relationships with Buying Group leadership and local IBC field teams; Execute distribution, pricing, and merchandising standards; Manage customer agreements and program compliance; Analyze sales and performance data to identify growth opportunities; Conduct business reviews and resolve execution barriers.
Seniority
Senior, hands-on IC