Head of CRM (They, She, He)
Core
Own the CRM automated marketing communication strategy and lead a team of lifecycle specialists to drive user engagement, activation, and retention across the entire user lifecycle.
Role type
Head of CRM / Lifecycle Marketing
Builds
Multi-channel user engagement campaigns (email, push, in-app) and automated lifecycle journeys
Domain
Food delivery / Lifecycle marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, CRM automation, multi-channel campaign management, team leadership, data analytics, user segmentation, personalization, marketing automation tools
Preferred skills
Startup experience, food delivery industry experience, international environment experience, Braze platform expertise
Technologies
Braze, HubSpot, Salesforce
Responsibilities
Develop and drive CRM automated marketing communication strategy, Plan and optimize multi-channel campaigns, Manage and inspire a team of 3 lifecycle specialists, Collaborate cross-functionally with tech, data, design, and brand teams, Analyze user behavior to optimize messaging and segmentation, Test new ideas and approaches in lifecycle marketing
Seniority
Senior, hands-on IC with management responsibilities