Expert Own Brand Management, limited for 18 months (all genders)
Core
Strategic development and management of METRO's Food Own Brands (Private Label) to increase market share and support HoReCa customers.
Role type
Senior Own Brand Management Expert (Fixed-term)
Builds
METRO's Own Brand portfolio (Fresh, edible, Canned Goods) for HoReCa customers
Domain
Food & Beverage Wholesale / Private Label Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand Management, Own Brand/Private Label strategy, Strategic development, Cross-functional collaboration, Market orientation
Preferred skills
Food products knowledge, Hospitality sector experience, International business
Technologies
N/A
Responsibilities
Strengthen brands and increase Own Brand share across selected countries, Collaborate with Common Sourcing teams on focus categories, Contribute to brand positioning and guidelines, Ensure consistency in marketing mix and product development, Drive brand activation and communication campaigns
Seniority
Senior, hands-on IC