Senior Analyst - Business & Customer Analytics (all genders)
Core
Drive data-backed decision making and customer-centric marketing across METRO's global markets by analyzing customer behavior and optimizing communication journeys.
Role type
Senior Business & Customer Analytics Analyst
Builds
Intelligent reporting and automation tools for CRM communication and customer journeys
Domain
Retail/FMCG wholesale, Customer Relationship Management (CRM), Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Advanced SQL, Data visualization (Looker Studio), Excel, Large dataset handling, CRM analytics, Marketing campaign analysis, Business recommendation translation
Preferred skills
Google Cloud Platform (GCP), Google BigQuery, Adobe Journey Optimizer, Adobe Real-Time CDP
Technologies
SQL, Looker Studio, Google BigQuery, Google Cloud Platform, Adobe Journey Optimizer, Adobe Real-Time CDP, Excel
Responsibilities
Analyze customer behavior and marketing activities to identify CRM optimization opportunities, Create data visualizations, Integrate data sets from multiple sources, Collaborate with Data Science and international marketing teams, Contribute to CRM tool and reporting framework design
Seniority
Senior, hands-on IC