Digital Marketing Specialist
Core
Lead Paid Media content planning, copywriting, and campaign execution to drive digital growth and commercial performance in the Korea market for fashion retail.
Role type
Digital Marketing Specialist (Paid Media & Content)
Builds
Localized advertising campaigns, digital assets, landing pages, and content strategies for E-commerce and brand activations.
Domain
Fashion Retail / Digital Marketing
Deliverable
product features
Required skills
Paid media content planning, copywriting, campaign performance analysis, affiliate marketing management, Google Analytics (GA4), Meta Ads Manager, SEO content strategy, project management
Preferred skills
Experience with E-commerce Magazine, Kakao Feed, Omni Copy, traffic acquisition planning, stakeholder management
Technologies
Google Analytics (GA4), Meta Ads Manager, E-commerce platforms
Responsibilities
Plan and execute localized content across digital touchpoints; analyze campaign performance and customer behavior to optimize strategies; collaborate with cross-functional teams and agencies; monitor KPIs and support traffic acquisition initiatives.
Seniority
Mid-level, hands-on IC