Key Account Manager
Core
Lead and manage the implementation of Red Bull's commercial strategy for major national Off-Premise Customers, achieving sales, volume, and profitability targets.
Role type
Senior Key Account Manager (FMCG/Energy Drinks)
Builds
National sales strategies, promotion plans, and category leadership concepts for key retail partners
Domain
FMCG / Energy Drinks / Retail
Required skills
Strategic planning, commercial acumen, negotiation, data analysis, category management, stakeholder management
Preferred skills
FMCG/beverage background, Category Management experience, Trade Marketing experience
Technologies
Nielsen, scanner data, sales reports, Perfect Store Audit
Responsibilities
Develop short and mid-term customer strategies, implement national price strategies, analyze data to derive growth opportunities, lead yearly negotiation processes, prepare trade spend budgets, produce conceptual selling decks, track volume and profitability targets, manage Perfect Store concept execution, build partnerships with strategic retailers
Seniority
Senior, hands-on leader