Brand Paid Media Manager
Core
Drive paid media strategy and execution across a portfolio of luxury and lifestyle hospitality brands (Limelight Hotels, The Little Nell, Nell New York) to generate awareness, demand, and direct bookings.
Role type
Brand Paid Media Manager
Builds
Full-funnel media strategies, campaign executions, and reporting dashboards for distinct brand properties.
Domain
Hospitality, Travel, Luxury Lifestyle
Required skills
Paid social and search campaign management, budget pacing and bid strategy, A/B testing, data analysis, vendor management, creative brief development, hotel media channel expertise (Google Hotel Ads, Metasearch), PMS/CRS data understanding.
Preferred skills
Hospitality/travel/luxury brand marketing experience, familiarity with hotel PMS/CRS systems and booking data metrics (RevPAR, ADR).
Technologies
Meta Ads Manager, TikTok Ads, Pinterest Ads, Google Ads, Google Analytics, Looker Studio, Tableau, Asana, Airtable, Figma, DSPs, Programmatic platforms.
Responsibilities
Develop integrated paid media strategies across social, search, programmatic, and travel-specific channels; build and execute monthly/quarterly/annual media plans; manage budgets and optimize campaigns toward KPIs (ROAS, CPA, cost per Booking); partner with Revenue Management to align spend with occupancy and ADR goals; manage vendor relationships and ad tech platforms; build and automate performance reporting dashboards.
Seniority
Mid-level, hands-on IC