Lead Creative Strategist (12 month Mat Cover)
Core
Lead creative effectiveness and strategy for paid digital marketing channels (YouTube, Paid Social, Display, Audio, Influencers) to drive customer acquisition and lower costs.
Role type
Senior Lead Creative Strategist (Maternity Cover)
Builds
Global paid marketing campaigns and influencer/creator frameworks for a fintech money transfer platform.
Domain
Fintech / Performance Marketing / Creative Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative strategy for paid channels, full-funnel marketing dynamics, creative performance measurement (CPA, CTR, conversion), translating data/insight into creative direction, authoring creative briefs, team leadership (2 direct reports), cross-functional stakeholder influence.
Preferred skills
Experience in fintech or tech environments, ability to work autonomously in fast-paced settings, confidence in giving constructive creative feedback.
Technologies
Meta, TikTok, YouTube, Display, Audio platforms
Responsibilities
Lead channel-specific creative strategies across paid social, YouTube, display, audio, and emerging channels; Scale creator and influencer strategy globally; Drive creative quality and innovation to cut through noise; Translate consumer insights into actionable creative briefs; Lead a team of 2 creative strategists; Collaborate with media, creative, and regional teams to execute strategies.
Seniority
Senior, hands-on IC with team leadership
