Marketing Specialist
Core
Execute digital marketing campaigns to generate B2B leads and support partner growth for the US Telematics business.
Role type
Marketing Specialist (Demand Generation & Content)
Builds
B2B leads, sales enablement content, and local marketing campaigns for the US market.
Domain
Telematics, Fleet Management, Mobility, IoT
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B lead generation, PPC campaign management, SEO, marketing analytics, content creation, project management
Preferred skills
CRM/marketing automation (Salesforce), case study development, design tools (Canva), Telematics industry experience, SEO/website CMS
Technologies
Google Ads, Canva, Salesforce
Responsibilities
Execute digital marketing campaigns focused on generating high-quality B2B leads; Manage and optimise PPC campaigns including Google Ads; Develop customer success stories, case studies, and testimonials; Support social media activity and content distribution; Create and localise marketing campaigns tailored to the US market; Support the management and enhancement of the US Radius website.
Seniority
Mid-career
