Senior Campaign Data and Operations Analyst
Core
Analyze large campaign datasets, develop actionable insights, and support campaign strategy through audience analysis and performance reporting.
Role type
Senior Campaign Data and Operations Analyst
Builds
Digital marketing campaigns, optimized audience segments, and performance dashboards
Domain
Digital Marketing / Campaign Operations
Required skills
Python (Pandas, NumPy), SQL (complex queries, CTEs, window functions), CRM/Marketing Automation platforms, Power BI/Tableau, Excel, audience segmentation, suppression logic, data validation
Preferred skills
Statistical analysis, predictive modeling, A/B testing, attribution models, customer lifecycle analytics
Technologies
Python, SQL, Adobe Campaign, Salesforce Marketing Cloud, Marketo, Eloqua, Power BI, Tableau
Responsibilities
Perform advanced data analysis to support campaign optimization; Build, validate, and optimize marketing audiences across multiple data sources; Create and maintain campaign performance reports and dashboards; Partner with stakeholders to translate business objectives into analytical solutions
Seniority
Senior, hands-on IC
