Channel Developer, On and Off-Premise
Core
Drive commercial performance and build long-term relationships for a portfolio of spirit brands across on and off-premise accounts using strategic business solutions and hospitality expertise.
Role type
Territory-based channel developer (sales & account management)
Builds
Brand presence, share, and velocity for spirit portfolios in designated markets
Domain
Beverages (spirits) / Hospitality / Retail
Deliverable
product features
Required skills
Commercial strategy, consumer insight, agency management, budget management, point of sale management, liquor law knowledge, persuasive selling, negotiation, bilingual communication (English/Spanish)
Preferred skills
Distributor or broker experience, bar/restaurant/hotel operator experience, network of industry professionals, knowledge of spirits history/production and cocktail culture
Technologies
Agency-appointed platforms
Responsibilities
Maintain legal and marketing code guidelines, drive brand presence and velocity in accounts, plan and implement brand engagement using performance data, gain consumer trend insights, identify merchandising opportunities, manage agency initiatives and budgets, serve as liaison between portfolio, distributor, and customers, develop knowledge in spirits categories
Seniority
Mid-level, hands-on IC