Channel Developer, On and Off-Premise
Core
Drive commercial performance for a portfolio of spirit brands across on and off-premise accounts using strategic business solutions and hospitality expertise.
Role type
Territory-based channel developer (sales & account management)
Builds
Brand presence, share, and velocity in accounts
Domain
Beverages (spirits) / Hospitality
Deliverable
product features
Required skills
strategic engagement, performance data analysis, consumer trend insight, merchandising strategy, agency management, budget management, liquor law knowledge, persuasive selling, negotiation, market trend analysis
Preferred skills
distributor/broker experience, bar/restaurant/hotel operator experience, network of industry professionals, spirits history/cocktail culture knowledge, bilingual (English/Spanish)
Technologies
agency-appointed platforms
Responsibilities
Maintain legal and marketing code guidelines, drive brand presence and velocity in accounts, plan and implement brand engagement using performance data, gain consumer trend insights, identify merchandising opportunities, manage agency initiatives including budget and reporting, serve as liaison between portfolio, distributor, and customers, arrange and display point of sale assets, lift and move product cases
Seniority
Mid-level, hands-on IC