Brand Manager
Core
Build and execute brand plans for a portfolio of premium spirits across global markets, optimizing data for a proprietary ERP system.
Role type
Brand Manager (Premium Spirits/FMCG)
Builds
Brand strategies and commercial execution plans for premium Mexican spirits in European markets
Domain
Premium spirits, FMCG, global distribution
Deliverable
product features
Required skills
Brand planning, budget management, distributor/importer model knowledge, cross-functional influence, commercial stakeholder management, process building from scratch
Preferred skills
Experience with Systembolaget, Nordic on-trade/off-trade dynamics, European distributor markets
Technologies
Proprietary ERP system
Responsibilities
Own relationships with producer partners on brand communication, reporting, and investment decisions; bridge brand strategy with sales team execution; translate producer investment into measurable commercial outcomes; develop internal brand management frameworks; travel to key markets for activations and partner visits
Seniority
Mid-Senior (5–8 years experience)
