Especialista On Premise
Core
Analyze key indicators (volume, consumption trends, market share, coverage) to detect opportunities and design plans that drive portfolio growth and strengthen on-premise channel presence.
Role type
Senior on-premise trade marketing specialist
Builds
Trade marketing plans and execution guidelines for the on-premise channel
Domain
FMCG / Consumer Goods / On-premise channel (restaurants, hotels, clubs)
Deliverable
product features
Required skills
Market analysis, trade marketing strategy, budget management, data visualization, Excel, HORECA channel knowledge
Preferred skills
Strategic thinking, negotiation, result orientation, proactivity
Technologies
Excel, data analysis and visualization tools
Responsibilities
Analyze key indicators like volume, consumption trends, market share, and coverage; Design growth plans to strengthen portfolio presence in the on-premise channel; Manage execution guidelines (PDE) for annual campaigns; Administer and execute monthly budgets (DME) for material purchases; Lead trade strategy for traditional on-premise, luncherias, traditional restaurants, tourist inns, luxury restaurants, sports clubs, courts, and hotels.